This was a fun one. I think branding and marketing is so interesting, b/c we all know how there's so much
marketing and commercials out there, but
seriously. There are so many little things that are done through marketing that it's hard to notice them all in this consumer culture. Ads, brands, logos. There are everywhere. They're all over
campus on the sidewalk in chalk. And I think it's often easy to disregard things like GO TO
CAMPUSVIXEN.COM as just another college student, an innocent plug, but people really get paid to do those sorts of things.
OK back to the article. I pretty much just agree with it. But I think it's a hard thing to do, to brand
yourself and figure out who/what your market is. At
least it would be for me, but I don't
like categorizing what kind of music I listen to--makes me a little uncomfortable? I feel like I constantly redefine what I think of myself as, and well, having to commit to a brand for me to tell people publicly on at
least a semi-large scale? What if it changes really soon? I'll need to get new business cards. And clients.