Wednesday, September 5, 2007

Target

Target's slogan is "Design for all". I never noticed that before, but its all over their website. It makes sense, because they really do bring affordable good design to everybody. Wal-mart and Target are considered the same kind of store, but shopping at each deliver completely different experiences.
Target has many designers. Isaac Mizrahi is a fashion designer who's won awards for his work. He does clothing and home furnishing at Target. Thomas O'Brien designs pieces for home decor. He's a designer from SoHo. Rachel Ashwell creates a lot of bedding. She designs things to be cozy and lived in. Sean Conway designs for outside decor. He is really inspired by nature. Micheal Graves is an architect who designs for the kitchen, cleaning, and home decor departments. Victoria Hagan is an interior designer "blending classic and modern". Liz Lange is a deisgner who really started the idea of "maternity chic". She has an exclusive line at Target. These are only some of the designers. Others include Amy Coe, designer for baby things, and Sonia Kashuk, mek-up artist and designer.
As an art student, or a designer-in-training, studying design is obviously important. The designers featured at Target are made so accessible to us. It's something to take advantage of. Besides that, it's about being aware of design around us and noticing where is comes from and why. All these designers have done amazing things and who knows what kinds of opportunities will be available in the future. Pay attention!

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